The platform’s algorithm is apparently sophisticated, but I never see what I want (seagulls and capybaras). Is the technology clueless, or does it know me on a deeper level than I know myself?
I’ve read so much about the all-powerful TikTok algorithm, while simultaneously not understanding anything about algorithms, that it has developed a godlike status in my mind: mysterious, all-seeing, all-knowing, probably quite judgmental. Apparently not even the TikTok algorithm team really knows how it works, so there’s no chance for me.
But if it’s so sophisticated, why do I get such weird content? I check out TikTok semi-regularly, hoping for neatly packaged trends to think about, or for the kind of stuff I like watching on other platforms: videos of birds – especially gulls – doing amusing things, elaborate French patisserie, nice gardens and capybaras. Instead, the default “For You” tab seems determined to baffle and appal.
Continue reading...from The Guardian https://ift.tt/NIWU0KB
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