Exclusive: Christmas advert prompted more than 5,000 complaints, plus criticism on social media from anti-vaxxers
Tesco’s festive TV campaign featuring Santa Claus bearing a Covid vaccine passport has been cleared by the UK ad watchdog despite anti-vaccination campaigners making it the second most complained about advert of all time.
The advert, titled “This Christmas, Nothing’s Stopping Us”, prompted more than 5,000 complaints to the Advertising Standards Authority (ASA), which determines whether marketing campaigns have broken the UK advertising code.
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