‘One rule for them’: how a simple slogan helped change the political landscape | Ben Nunn

Keir Starmer’s former communications director explains why Labour activists are right to end the year on an optimistic note

There are two fundamental truths that I’ve learned during my time in politics. First, the best leaders are those who see politics in the longer term, can look around corners and shut out the day-to-day noise. Second, incompetent, tired and sleazy governments lose elections.

I vividly remember the first time I typed “one rule for them” in a press release. It was the evening of Friday 22 May 2020. Britain was in lockdown, the best thing on television was the 5pm press conference and it was only seven weeks since my then boss, Keir Starmer, had been elected Labour leader.

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from The Guardian https://ift.tt/3Eu6UVi