From Godzilla to Donda via Michael Jackson’s HIStory, entertainment is littered with marketing stunts aimed at fooling the consumer
In the Guide’s weekly Solved! column, we look into a crucial pop-culture question you’ve been burning to know the answer to – and settle it
Whatever you think of Kanye West, he remains hip-hop’s greatest salesman. His three pre-release stadium listening parties ensured that Donda, his third sub-par album on the trot, debuted with an undeserved bang. But even his manicfrenzied self-promotion doesn’t earn him a seat at the top table in the history of hype.
Continue reading...from The Guardian https://ift.tt/3hLHV7N
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