Online firm Bloom & Wild doubled sales thanks to the pandemic and its letterbox-sized packages
Britons are sending bouquets of flowers as “substitute hugs” to friends and family during the pandemic, according to online florist Bloom & Wild.
The company, best known for its flatpack bouquets, which can fit through a letterbox, is challenging Interflora as the UK’s biggest florist after doubling its sales as Covid changed the way Britain bought flowers.
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