Discount supermarkets gaining record market share as price inflation soars, Kantar survey finds
UK shoppers are choosing to shop at discount supermarkets in greater numbers as grocery price inflation reaches its highest level in a decade amid a mounting cost of living crisis.
Aldi grabbed its biggest share of the grocery market to date and Lidl matched its previous peak as grocery price inflation reached 5.2% in March, the highest level since April 2012, according to the latest figures from the analysts Kantar.
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