ITVX, to be launched later this year, will replace broadcaster’s existing free and paid-for streaming brands
ITV is to launch a new streaming service combining ad-funded and subscription TV shows and films as it aims to become a “national champion” in the battle for British viewers with US streaming giants including Netflix, Amazon and Disney+.
ITV, which has told the Russian broadcaster of the local version of I’m A Celebrity… Get Me Out of Here not to broadcast the show this year as part of a programming licensing and sales freeze with the state, said that the new ITVX service will launch in the fourth quarter this year.
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