The fast-growing media platform claims its mission is to foster community spirit – which it mainly does. But can it control the spread of misinformation?
Introducing its financial results earlier this month for the fourth quarter of 2021, the community-based social networking platform Nextdoor reiterated its core mission: “Our purpose is to cultivate a kinder world where everyone has a neighbourhood they can rely on.”
It’s a noble aim that’s certainly gaining attention. The network was launched in America in 2011 and has enjoyed steady growth. But, as digital media consultant Martin Ashplant says: “The Covid pandemic and subsequent lockdowns supercharged that. Suddenly, the hyperlocal view on the world that Nextdoor offered became vital for many.”
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